Overview

This guide to all aspects of book marketing emphasizes practical strategies for reaching the largest possible markets and shows publishers how to create cost-effective programmes suitable to their individual titles. Chapters cover: building a publishing identity; knowing your audience and cultivating feedback from them; creating an attractive book package; distributor partnerships; marketing to libraries; selling on the Internet and other non-bookstore sales; developing a strong public relations strategy; and implementing an effective publicity campaign. An appendix provides a marketing timeline and checklist, a list of helpful organizations and useful tools of the book trade, plus sample press releases, direct mail letters and pitch letters.

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9781581155204

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