Overview

The Complete Business Speaker: How to Prepare and Deliver Effective Business Presentations equips students with the knowledge, skills, and mindset needed to successfully speak on behalf of an enterprise. The text focuses on the real-world challenges associated with business speaking and effectively prepares readers to deliver speeches and presentations with savvy and confidence. Readers learn the importance of tailoring a speech to key audiences, as well as a company's unique goals and policies. The text underscores how prepared remarks must be well-researched and effective to make an impact on potential legislation, local regulation, community relations, and business operations. Students learn effective strategies for speech delivery, listening, and interacting with audiences. Specific topics include best practices for delivering bad news, how to handle hostile audiences, addressing small groups, and whether or not the use of PowerPoint slides will enhance a presentation. Throughout, real-life accounts from a variety of business speakers illuminate the successes and learning opportunities experienced by business professionals. Providing students with a highly practical and focused perspective, The Complete Business Speaker is well suited for courses in business communication and public speaking.

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9781516591640

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Mitchell J. Tropin, M.A. teaches courses in business communication at Towson University. Prior to teaching, he served for almost 40 years as a senior journalist for a Washington, D.C. business and regulatory news organization that is currently part of Bloomberg News. As a journalist, Tropin covered speakers of all types, including politicians, lawyers, economists, celebrities, legislators, and government staffers. This exposure allowed him to learn how speakers employ various tools to overcome fear of speaking, explain complex issues, and make impactful remarks.

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