The Competitive Strength Of European, Japanese, And U.s. Suppliers On Asean Markets
Author:   Ulrich Hiemenz ,  Rolf J Langhammer ,  Jamuna P Agarwal ,  Martin Gross
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367306458


Pages:   148
Publication Date:   31 October 2024
Format:   Paperback
Availability:   Not yet available   Availability explained
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The Competitive Strength Of European, Japanese, And U.s. Suppliers On Asean Markets


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Overview

Originally published in 1987. This study evaluates micro- and macroeconomic determinants for the export performance of European suppliers to the markets of the Association of Southeast Asian Nations (ASEAN). By comparing marketing strategies and the respective economic environment of suppliers from ElH""ope , Japan , and the U S - the major exporter

Full Product Details

Author:   Ulrich Hiemenz ,  Rolf J Langhammer ,  Jamuna P Agarwal ,  Martin Gross
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.270kg
ISBN:  

9780367306458


ISBN 10:   036730645
Pages:   148
Publication Date:   31 October 2024
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Forthcoming
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

Preface -- Introduction -- A Comparison of the EC, Japanese, and US Trade Performance in the 1970s and 1980s -- The Role of Marketing Strategies in Penetrating ASEAN Markets -- FDI as an Engine of Export Growth -- The Direction of Investment Flows from Industrialized Countries -- EC - FDI and European Economic Integration -- Summary and Policy Conclusions -- Appendices

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Jamuna P. A garwal, Martin GroB, Ulrich Hiemenz, Friedrich von Kirchbach, Rolf J. Langhammer

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