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Author:   Divya Khanna
Publisher:   Penguin Random House India
Imprint:   Penguin Viking
Dimensions:   Width: 20.00cm , Height: 5.00cm , Length: 25.00cm
ISBN:  

9780670095797

ISBN 10:   0670095796
Pages:   264
Publication Date:   16 January 2023
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Divya Khanna is an alumna of the Indian Institute of Management Bangalore (IIMB). Having worked with two of India's largest advertising agencies-Lowe Lintas (now Mullen Lowe) and J. Walter Thompson (now Wunderman Thompson)-she has over 16 years of experience in advertising. She specializes in observing and analysing human lives and behaviour to develop insights and ideas that help build brands

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