Overview
"Veteran communicator Doug Levy shows how to apply best practices from 30+ years of experience to the latest health emergency, including checklists and worksheets to help both public and private sector communicators and guidance on effective communications in an era of ""alternate facts"" issues to consider when contacting customers, employees and other audiences. Applying the Communications Golden Hour(R) framework to health emergencies, this book shows how to focus on what matters most when urgent information must get out fast. First edition, updated through March 16, 2020. Book will be updated frequently as the COVID-19 crisis continues. Written by the former chief communications officer of one of the top medical centers in the country, the book captures learning from a wide range of professionals and decades of experience handling crises ranging from Ebola to mass casualty incidents, earthquakes, hurricanes and other natural disasters. By reading this book, you will learn how to craft more effective messages that tell your audience what to do -- right now."
Full Product Details
Author: Doug Levy
Publisher: Safety Press
Imprint: Safety Press
Dimensions:
Width: 15.20cm
, Height: 0.70cm
, Length: 22.90cm
Weight: 0.191kg
ISBN: 9781732065925
ISBN 10: 1732065926
Pages: 136
Publication Date: 19 March 2020
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Reviews
"""Doug Levy has been there and has been a leader in establishing what we now call best practices. Who else has been an EMT and led hospital and academic medical center teams for crises of all types, including the Ebola crisis in the biggest U.S. metro area? I can't think of anyone more qualified to write this book."" --Kathy Lewton, Past President, Public Relations Society of America and author, Public Relations in Health Care"
Doug Levy has been there and has been a leader in establishing what we now call best practices. Who else has been an EMT and led hospital and academic medical center teams for crises of all types, including the Ebola crisis in the biggest U.S. metro area? I can't think of anyone more qualified to write this book. --Kathy Lewton, Past President, Public Relations Society of America and author, Public Relations in Health Care
Author Information
Award-winning former journalist and university communications leader, Doug Levy advises organizations on how to communicate with their communities better and faster, especially during crises. As a communications leader at medical centers in New York and San Francisco, he has hands-on experience with Ebola, H1N1 flu, Hurricane Sandy and a long list of other business interruptions and crises. Among the first to embrace social media as an emergency communications tool, Levy conducts workshops and consults on communications for police, fire, public health and other organizations. Levy covered science, health, and technology for USA Today during most of the 1990s. He was chief communications officer at Columbia University Medical Center in New York from 2010-2015.
