Overview
The Communications Golden Hour(R) provides a framework that streamlines planning, preparation, and training for emergencies large and small, from natural disasters to major crimes and everything in-between. Once the importance of the first 60 minutes after a major injury was recognized, trauma care was streamlined around that golden hour and survival rates after car crashes and other major injuries improved dramatically. The same systematic approach works for communications, too. By separating what needs to happen in every emergency from details that are situation-specific, public information officers can focus on crafting and distributing the most effective messages when every minute counts. The book includes step-by-step guides and templates to help communicate effectively in urgent situations. This tightly written handbook provides both a ready reference and guidelines for public information officers in police, fire, and health departments, as well as anyone responsible for emergency management, disaster response, and public safety. And its principles can apply to any organization of any size. How to organize public communications so that crucial public safety information can get out rapidly. Ways to streamline planning and preparation so that emergency responders can put most of their effort towards situation-specific issues. Factors that make some messages work better than others - how to choose the right words. Skills that make a spokesperson effective in an emergency. How to account for special groups or other elements that make your community's communications unique.
Full Product Details
Author: Douglas a Levy ,
Doug Levy
Publisher: Safety Press
Imprint: Safety Press
Edition: First (2018) ed.
Dimensions:
Width: 15.20cm
, Height: 0.60cm
, Length: 22.90cm
Weight: 0.172kg
ISBN: 9781732065901
ISBN 10: 173206590
Pages: 120
Publication Date: 13 April 2018
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Reviews
Levy's principles and checklists...will get you through (your crisis) without too many lasting scars. - Los Angeles Daily Journal/California Lawyer Levy should be commended for his ability to meld his experience and insight in this highly readable work. He has delivered an invaluable 'how to' guide for practitioners. It undoubtedly will benefit PIOs regardless of their level of experience. - Mitchell Friedman, Ed.D., APR, and teacher at Naval Postgraduate School, Monterey, Calif. I can't think of anyone more qualified to write this book. Doug Levy has been a leader in establishing what we now call best practices. - Kathleen Larey Lewton, past president, Public Relations Society of America Get this book. If you work in any industry that is at the mercy of the public at large and the media when the crisis hits, this is a must read. - Sgt. Tim Burrows (Ret., ) Law Enforcement Social Media Consultant
"""Levy's principles and checklists...will get you through (your crisis) without too many lasting scars."" - Los Angeles Daily Journal/California Lawyer ""Levy should be commended for his ability to meld his experience and insight in this highly readable work. He has delivered an invaluable 'how to' guide for practitioners. It undoubtedly will benefit PIOs regardless of their level of experience."" - Mitchell Friedman, Ed.D., APR, and teacher at Naval Postgraduate School, Monterey, Calif. ""I can't think of anyone more qualified to write this book. Doug Levy has been a leader in establishing what we now call best practices."" - Kathleen Larey Lewton, past president, Public Relations Society of America ""Get this book. If you work in any industry that is at the mercy of the public at large and the media when the crisis hits, this is a must read."" - Sgt. Tim Burrows (Ret., ) Law Enforcement Social Media Consultant"
Author Information
Doug Levy developed The Communications Golden Hour(TM) to help public information officers plan for and respond effectively to emergencies. Former firefighter, trained as a lawyer, award-winning journalist, and university communications leader, Levy advises public safety agencies on how to communicate with their communities better and faster. Among the first to embrace social media as an emergency communications tool, Levy conducts workshops and consults on communications for police, fire, public health and other organizations. More information at douglevy.com.
