Overview

In moments of crisis, clear and effective communication can make the difference between chaos and control. ""The Communications Golden Hour(R)"" is your essential guide to mastering this critical skill. Be ready for every communications challenge ahead with the Communications Golden Hour(R) approach. By focusing on what must be done in any situation, you can confidently address every new crisis or opportunity, craft the right messages, and deliver them effectively -especially when minutes count. In this expanded edition, frontline experts share lessons learned from their experience communicating about mass shootings, corporate reputation crises, natural disasters and the Covid-19 public health emergency. The Communications Golden Hour is the authoritative guidebook on public relations and public information programs, including how to: organize resources and response streamline activities to focus on what matters most craft clear messages that get results Learn from Top Experts: This book brings invaluable lessons from communicators who have managed public information during mass shootings, major disasters, and corporate crises. Unlock Your Leadership Potential: Gain insights that will empower you as a corporate or government leader to navigate through the toughest situations confidently.

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9798990492004

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Reviews

""This book is like an encyclopedia on public information. Consultants, instructors or practitioners in the field should keep a copy as a desk reference for important and contemporary topics."" -Police Chief Christopher Cook, White Settlement, Texas; Past President, National Information Officers Association ""An invaluable resource for someone at the beginning of their career and still helpful for those with decades of experience. Good practical and applicable info for every level of PR practitioner!"" -Jas N Smith, Veteran PR Professional ""Everyone interested in public communications should have this book as a reference guide and to answer Doug's clarion call for better, clearer, more accurate information in times of crises."" -Sree Sreenivasan, former New York City Chief Digital Officer

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