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OverviewCommunication theory, the analysis of communication artefacts, has become an increasingly popular and important field of research. The Communication Theory Reader is designed to provide a clear introduction to communication studies. The Reader presents the most important work which has shaped the field of communication studies and samples a range of theories from the disciplines of linguistics, semiotics, philosophy, literary theory, film theory and psychoanalysis. The articles are grouped in subject sections, with an editor's introduction and indications of further reading together with a glossary and a comprehensive bibliography. Contributors: Ien Ang, J L Austin, Roland Barthes, Emile Benveniste, Mikkel Borch-Jacobsen, Nick Browne, Steven Cohan, Jacques Derrida, Umberto Eco, Stanley Fish, M A K Halliday, Stephen Heath, Wolfg Full Product DetailsAuthor: Paul Cobley (London Metropolitan University, UK)Publisher: Taylor & Francis Ltd Imprint: Routledge Dimensions: Width: 15.60cm , Height: 3.80cm , Length: 23.40cm Weight: 8.360kg ISBN: 9780415147163ISBN 10: 0415147166 Pages: 518 Publication Date: 21 November 1996 Audience: College/higher education , Undergraduate , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of Contents1 Introduction Part I SIGNIFICATION THEORIES OF THE SIGN 2 The object of linguistics 3 A guess at the riddle THE SIGN IN USE 4 The nature of the linguistic sign 5 Toward a Marxist philosophy of language 6 'Introduction', Language as social semiotic: the social interpretation of language and meaning Part II 'MEANING': LINGUISTIC AND VISUAL LINGUISTIC 'MEANING' 7 Linguistic value PERSON, PROCESS AND PRACTICE 19 The nature of pronouns 20 Shifters and verbal categories 21 Social processes and linguistic change: time and history in language Part V THE INSCRIPTION OF THE AUDIENCE IN THE MESSAGE CINEMATIC INSCRIPTION 22 Relationships of person in the verb 23 The spectator-in-the-text: the rhetoric of Stagecoach 24 Narrative space BODIES, SUBJECTS AND SOCIAL CONTEXT 25 Language as social semiotic 26 The body literate: discourse and inscription in early literacy training 27 ... But I know what I like: the function of 'art' in advertising Part VI READERS AND READING INTERPRETATION, IDEATION AND THE READING PROCESS 28 Why no one's afraid of Wolfgang Iser 29 Wolfgang Iser Talk like whales: a reply to Stanley Fish THE STUDY OF READERS' MEANINGS 30 The act of reading and the reader 31 Reading the romance 32 Dallas between reality and fictionReviewsAuthor InformationPaul Cobley is Senior Lecturer in Communications at London Guildhall University. Tab Content 6Author Website:Countries AvailableAll regions |