Overview

This collection of readings is designed to provide access to communication theory. Many of these essays have previously been difficult to obtain and many have appeared in contexts where their relevance for communications, media and cultural studies was not immediately apparent. This book presents the most important work which has shaped the field as it stands today. The articles are grouped in subject sections, with an editor's introduction, indications of further reading together with a glossary and comprehensive bibliography.

Full Product Details

Author:   Paul Cobley (London Metropolitan University, UK)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 2.80cm , Length: 23.40cm
Weight:   0.960kg
ISBN:  

9780415147170

ISBN 10:   0415147174
Pages:   518
Publication Date:   21 November 1996
Audience:   College/higher education ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

1 Introduction Part I SIGNIFICATION THEORIES OF THE SIGN 2 The object of linguistics 3 A guess at the riddle THE SIGN IN USE 4 The nature of the linguistic sign 5 Toward a Marxist philosophy of language 6 'Introduction', Language as social semiotic: the social interpretation of language and meaning Part II 'MEANING': LINGUISTIC AND VISUAL LINGUISTIC 'MEANING' 7 Linguistic value PERSON, PROCESS AND PRACTICE 19 The nature of pronouns 20 Shifters and verbal categories 21 Social processes and linguistic change: time and history in language Part V THE INSCRIPTION OF THE AUDIENCE IN THE MESSAGE CINEMATIC INSCRIPTION 22 Relationships of person in the verb 23 The spectator-in-the-text: the rhetoric of Stagecoach 24 Narrative space BODIES, SUBJECTS AND SOCIAL CONTEXT 25 Language as social semiotic 26 The body literate: discourse and inscription in early literacy training 27 ... But I know what I like: the function of 'art' in advertising Part VI READERS AND READING INTERPRETATION, IDEATION AND THE READING PROCESS 28 Why no one's afraid of Wolfgang Iser 29 Wolfgang Iser Talk like whales: a reply to Stanley Fish THE STUDY OF READERS' MEANINGS 30 The act of reading and the reader 31 Reading the romance 32 Dallas between reality and fiction

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Author Information

Paul Cobley is Senior Lecturer in Communications at London Guildhall University.

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