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OverviewFull Product DetailsAuthor: Daniel Thomas CookPublisher: Duke University Press Imprint: Duke University Press Dimensions: Width: 14.00cm , Height: 1.90cm , Length: 21.60cm Weight: 0.277kg ISBN: 9780822332688ISBN 10: 082233268 Pages: 224 Publication Date: 20 April 2004 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Awaiting stock  The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you. Table of ContentsAcknowledgments ix 1 Introduction 1 2 A Brief History of Childhood and Motherhood into the Twentieth Century 22 3 Merchandising, Motherhood, and Morality: Industry Origins and Child Welfare, 1917-1929 41 4 Pediocularity: From the Child's Point of View 66 5 Reconfiguring Girlhood: Age Grading, Size Ranges, and Aspirational Merchandising in the 1930s 96 6 Baby Booms and Market Booms: Teen and Subteen Girls in the Postwar Marketplace 122 7 Concluding Remarks 144 Appendix: Figures and Tables 153 Notes 157 Bibliography 181 Index 201ReviewsBlending the sociologist's theoretical rigor with the historian's attention to detail and change, Daniel Thomas Cook offers us a striking and original explanation of how twentieth-century notions of childhood together with new marketing practices led to the modern autonomous child. --Gary Cross, author of The Cute and the Cool: Wondrous Innocence and Modern American Children's Culture Daniel Thomas Cook's The Commodification of Childhood is a pioneering and major contribution to our understanding of consumer culture. On the basis of his detailed and fascinating examination of children's clothing marketing through the twentieth century, Cook constructs a larger template for understanding the complex and evolving relations between consumers and marketers. The theoretical discussions are a tour de force. A must-read for all scholars of consumer society. --Juliet B. Schor, author of The Overspent American: Why We Want What We Don't Need Author InformationDaniel Thomas Cook is a sociologist in the Department of Advertising at University of Illinois, Champaign-Urbana. He is the editor of Symbolic Childhood. Tab Content 6Author Website:Countries AvailableAll regions |
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