Overview
Everything equal, customers choose whether they will return based on the feeling they get when interacting with your brand. Research reveals that a high number of customers will go through the trouble of switching brands due to a bad customer experience. Great businesses know how to make a customer feel seen, understood, and valued. Those satisfied customers trust you more and come back--and they tell their friends. Backed by plenty of on-the-ground research and illustrated with real-life examples, The Come Back Culture shows you how to create an experience that keeps people coming back for more. It shows you how to: Build a hospitable team Know your guest Create moments that impress Recover quickly when things go wrong Whether you offer a service or a product online or at a physical location, you can use the principles in this book to turn your customers into raving fans of your business who not only spend their money but continue to spread awareness of your brand.
Full Product Details
Author: Jonathan Malm ,
Jason Young ,
Jim Denison
Publisher: Tantor Audio
Imprint: Tantor Audio
Edition: Library Edition
ISBN: 9798212062176
Publication Date: 17 May 2022
Audience:
General/trade
,
General
Format: Audio
Publisher's Status: Active
Availability: In Print
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Author Information
Jonathan Malm runs two websites reaching more than 70,000 church leaders each month. He has begun multiple businesses and consults with churches regularly on guest services and creative expression. Jonathan had the privilege of directing Echo Conference in 2013, a church conference with over 1,000 attendees. He lives in San Antonio, Texas. Jason Young is former director of guest experience at Buckhead Church and North Point Ministries. He now coaches churches and companies around the country, helping them with personal leadership, building healthy teams, and creating remarkable guest experiences. He lives in Atlanta, Georgia. Jim Denison is an AudioFile Earphones Award winner and a Society of Voice Arts and Sciences (SOVAS) Voice Arts Award nominee. He has experience as an actor on a variety of television shows and movies, appearing on Netflix, HBO, the National Geographic Channel, Investigation Discovery, and other networks, as well as appearances and voice-overs in regional and national television and radio ads. A Florida native, he has worked and traveled in many locations within the United States and abroad. For five years he hosted religious programs broadcast from several Caribbean radio stations. He changed careers to voice-over and audiobook narration after forty years of working with Christian churches in Florida, Texas, Trinidad and Tobago, Alabama, South Carolina, Maryland, and Kentucky. Jim and his wife of over thirty-five years, Renee, currently reside in southern Indiana near Louisville, Kentucky. They have two grown daughters. He holds two master's degrees and a doctorate.
