The CIM Handbook of Export Marketing: A Practical Guide to Opening and Expanding New Markets Overseas
Author:   Chris J. Noonan ,  Ian Campbell
Publisher:   Taylor & Francis Ltd
Edition:   New edition
ISBN:  

9780750643467


Pages:   601
Publication Date:   16 September 1999
Format:   Paperback
Availability:   Awaiting stock   Availability explained


Our Price $189.95 Quantity:  
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The CIM Handbook of Export Marketing: A Practical Guide to Opening and Expanding New Markets Overseas


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Full Product Details

Author:   Chris J. Noonan ,  Ian Campbell
Publisher:   Taylor & Francis Ltd
Imprint:   Butterworth-Heinemann Ltd
Edition:   New edition
Dimensions:   Width: 18.90cm , Height: 3.30cm , Length: 24.60cm
Weight:   1.220kg
ISBN:  

9780750643467


ISBN 10:   0750643463
Pages:   601
Publication Date:   16 September 1999
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Awaiting stock   Availability explained

Table of Contents

Foreword by Ian Campbell, Director-General, The Institute of Export; Introduction; Organizing for exports and identifying the opportunities; The selection, management and motivation of agents and distributors; Marketing and planning considerations in exporting; Marketing communications; Regulatory and legal aspects of international marketing; Developing markets further; Glossary: standard export terms and abbreviations; Appendix 1: useful contacts in the United Kingdom; Index.

Reviews

'Chris Noonan brings a wealth of experience and knowledge to this subject. Professional export marketing is vital to every company's success. This book tells you how to get it right.' From the foreword by Ian Campbell, Director-General of the Institute of Export


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