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9781637582169

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A detailed and doable playbook for delighting customers where it counts...in the real world. Highly recommended! -- Jay Baer, co-author of Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth The best business leaders understand that brands which stand the test of time are all ultimately focused on one thing: people. This book is a must read for anyone wanting to unlock the secrets of more meaningful customer interactions, growth, and lasting success. -- Brent Gleeson, bestselling author of Taking Point and Embrace the Suck In 2006 I was given the incredible opportunity to develop an international training team for Arthur Murray International. The team was to start with only four trainers. The objective was first and foremost to train up the next generation of leaders. Within our organization, there are so many qualified and dynamic trainers. So how could I select four? I set myself to the task of prioritizing the most important gifts, talents, and character traits. Integrity surfaced to the very top of that list. Then add in track record, charisma, humility, and teaching ability. This criteria led me to Chris Lynam as a standout. Chris not only embodied these gifts, talents, experience, and attitude needed, I could trust that he would set an exemplary example. Chris has gone on to train staff and franchisees worldwide. Chris has a spirit of excellence in all he does. As the sages of our industry have passed the torch, I am personally proud to be a witness to his continued truth and integrity in action. -- Claudia Marshall, author, trainer, franchisee, and former International Training Director for Arthur Murray

"“A detailed and doable playbook for delighting customers where it counts...in the real world. Highly recommended!” -- Jay Baer, co-author of ""Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth"" ""The best business leaders understand that brands which stand the test of time are all ultimately focused on one thing: people. This book is a must read for anyone wanting to unlock the secrets of more meaningful customer interactions, growth, and lasting success."" -- Brent Gleeson, bestselling author of ""Taking Point"" and ""Embrace the Suck"" “In 2006 I was given the incredible opportunity to develop an international training team for Arthur Murray International. The team was to start with only four trainers. The objective was first and foremost to train up the next generation of leaders. Within our organization, there are so many qualified and dynamic trainers. So how could I select four? I set myself to the task of prioritizing the most important gifts, talents, and character traits. Integrity surfaced to the very top of that list. Then add in track record, charisma, humility, and teaching ability. This criteria led me to Chris Lynam as a standout. Chris not only embodied these gifts, talents, experience, and attitude needed, I could trust that he would set an exemplary example. Chris has gone on to train staff and franchisees worldwide. Chris has a spirit of excellence in all he does. As the sages of our industry have passed the torch, I am personally proud to be a witness to his continued truth and integrity in action.” -- Claudia Marshall, author, trainer, franchisee, and former International Training Director for Arthur Murray"

Author Information

Chris Lynam is a father of five, husband of one, and needer of sleep. After a basketball injury, he took up Swing dancing and decided to take a summer job at Arthur Murray Dance studios. Over two decades later, that summer job is where he met his wife, found his calling, and where he continues to discover how rewarding the teaching process is.

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