The Chinese Consumer Market: Opportunities and Risks
Author:   Lei Tang (ESC Rennes School of Business, France)
Publisher:   Woodhead Publishing Ltd
Volume:   27
ISBN:  

9781843343325


Pages:   250
Publication Date:   29 April 2009
Format:   Hardback
Availability:   Out of print, replaced by POD   Availability explained
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The Chinese Consumer Market: Opportunities and Risks


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Full Product Details

Author:   Lei Tang (ESC Rennes School of Business, France)
Publisher:   Woodhead Publishing Ltd
Imprint:   Chandos Publishing (Oxford) Ltd
Volume:   27
Dimensions:   Width: 15.60cm , Height: 1.40cm , Length: 23.40cm
Weight:   0.520kg
ISBN:  

9781843343325


ISBN 10:   1843343320
Pages:   250
Publication Date:   29 April 2009
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   Out of print, replaced by POD   Availability explained
We will order this item for you from a manufatured on demand supplier.

Table of Contents

Chinese consumer trends; The Chinese automobile market; The cosmetic sector in China; Chinese Internet consumer behaviour; The Chinese mobile value-added services market; The Chinese media market; The Chinese 3G market; The Chinese wine market; The Chinese real estate market; The Chinese pharmaceutical products market; The Chinese tourism market.

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Author Information

Lei Tang is a researcher at the MINT lab of INT (Institut National des Telecommunications) in France; she is also a visiting professor at Beijing University of Posts and Telecommunications. Originally from mainland China, she has 10 years of professional experience in China in business development in a high technology environment. After seven years of studies in France, she holds a postgraduate degree in marketing, a Master in telecomms management, and three years of professional experience in multinational groups Her fields of research are primarily focused on mobile business from an international comparative perspective - consumer behaviour from its technological, intercultural, anthropological, and sociological aspect - that is mostly business-based.

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