Overview

Aimed at westerners who wish to do business with the Chinese, this is a practical text with authentic examples organized by topic. Contents: 1. Cultural Environment; 2. Business Environment, Principles & Practices; 3. Underpinning Behaviours; 4. Exchanging Gifts & Favours; 5. Negotiating Techniques; 6. Business Meetings; 7. Business Entertaining; 8. Handling the Media; 9. Market Entry Strategies; 10. Human Resource Management

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9781857038828

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Full of excellent insight into a country grappling with the enormous change from ancient tradition to modern commercialism. Jeff Toms, Marketing Director, Farnham Castle

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Andrew Williamson and his wife, Eileen, have spent many years abroad, as language students, working for a multinational insurance company and then the British Council. In the late 1990s Andrew was posted to Beijing as his company's Director and Chief Representative for China and became Guest Professor at Shanghai Finance College. Now based in Norfolk, UK, he and Eileen are now visiting consultants to Farnham Castle, briefing western business people on living and working with the Chinese.

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