Overview

Bob Hawke did it, Winston Churchill did it to the limit, Maggie Tabberer does it, Michael Jordan does it and manages it with supreme elegance, Tiger Woods is now acquiring it, and it comes out of Oprah Winfrey's pores. Jana Wendt still does it, Ray Martin could do it if he expresses a tad more emotion, and Richard Branson does it on a good day///'It' is known as charisma and the effect can be profound.In The Charisma Effect, Des Guilfoyle guides the reader through techniques and models that have been shown to be key ingredients in winning the hearts and minds of individuals and groups. These techniques can change the way people respond to speakers, dramatically improve the retention of information and are applicable across a broad range of communication contexts-from one-to-one, to mass audiences. In easy-to-understand language (and drawing on the reader's own imagination and experiences), The Charisma Effect demystifies the concepts of form, content structure, modes of delivery and self-design and presents them as a set of learnable behaviours.

Full Product Details

Author:   Desmond Guilfoyle
Publisher:   McGraw-Hill Education
Imprint:   McGraw-Hill Education / Australia
Dimensions:   Width: 5.90cm , Height: 0.80cm , Length: 8.80cm
Weight:   0.001kg
ISBN:  

9780074711446

ISBN 10:   007471144
Pages:   386
Publication Date:   30 June 2002
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock  
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Acknowledgments What is the Charisma Effect? PART 1 WHO SAYS IT:self-design and preparation Chapter 1 Managing impressions Chapter 2 Giving expression to emotions Chapter 3 Finding your best voice Chapter 4 Identity engineering: building a sustainable public image Chapter 5 How personal vision drives charismatic communication PART 2 HOW IT'S SAID:Content design and structure Chapter 6 Start with a purpose Chapter 7 Making your message fully available to your audience Chapter 8 Making listening easy Chapter 9 Choosing words wisely Chapter 10 Words that win hearts Chapter 10 Words that win hearts Chapter 11 Triggering the 'yes' response PART 3 WHO HEARS IT:The characteristics of the audience Chapter 12 Sharing your audience's space Chapter 13 The lost art of listening Chapter 14 Motivational filters: how people act on what is said Chapter 15 The process of anchoring Chapter 16 Conquering stage fright A final word Index

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Author Information

Desmond Guilfoyle has over twenty-eight years experience as a current affairs presenter for the ABC, NZBC and the BBC. He was a front-line presenter of popular morning current affairs programs on ABC radio for more than a decade and is currently the ABC's National Training and Development Advisor, Radio. He has lectured in mass communications and media skills in Vietnam, Singapore, South Africa, the US, NZ and across Australia. He has a background in social psychology, adult education, electronic journalism and neuro-linguistics and has spent more than two decades researching and modelling excellence in human performance.

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