Overview

Fashion is a popular aesthetic expression at a particular time, place, and context using clothing, footwear, lifestyle, accessories, makeup, hairstyles, and body proportions. This book examines the cultural mega-trends influencing the future of fashion. From movements toward increased sustainability to satisfying the millennial demand for authentic retail experiences and brand value alignment, this book covers all the current trends impacting fashion's future. Learn how one major event changed this author's path and pushed her to discover more about fashion. See how her journey to recovery is reflected in her findings. Instead of wondering what's going to be tomorrow's hottest trend, stay two steps ahead with this book, which will expose you to the industry's major change agents.

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