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9781119386261

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'The Change Catalyst' is essential reading for CEO's and leaders of change. A how-to guide for accomplishing one of the most critical assignments in business - the successful instigation of subtainable change. Campbell not only explains what we should be doing - but more importantly, why and how. (Martin Davis, CEO Kames Capital, March 2017) It's a rare business book where you feel like the author is sitting with you having a conversation and guiding you. Campbell gives us the ability to identify the distractions that kill most change initiatives and bring to the surface those things that truly matter. He will restore your faith that positive and lasting change is possible. (Sean Russo, MD Noah's Rule; Ex Rothchilds Board Member & MD Rothschild Treasury, March 2017) From the start to the end I was captivated by Campbell's easy-to-read, natural writing style. The book contains innumerable moments of insight and his nuggets of reality are spot on. He reminds us what we need to stay focussed on to really make change happen. (Carlos Sabugueiro, CEo Me & Africa, Copart; Ex CEO Zurich Hong Kong and Middle East, March 2017) 'The Change Catalyst' is the most accessible, entertaining and insightful book on the subject I have read in many a year. Campbell possesses the rare ability to simplify complex subjects, and with his own inimitable style and humour, he gives the reader confidence and insight they will need to achieve what most fail to deliver - successful and sustainable change. (David Pitman, Global Finance Partner, Boston Consulting Group, March 2017) If you want your next change or strategy to be the 1 in 8 that succeeds; buy this book. (Alistair Conway, CEO James Hay Partnership, March 2017)

'The Change Catalyst' is essential reading for CEO's and leaders of change. A how-to guide for accomplishing one of the most critical assignments in business - the successful instigation of subtainable change. Campbell not only explains what we should be doing - but more importantly, why and how. (Martin Davis, CEO Kames Capital, March 2017) It's a rare business book where you feel like the author is sitting with you having a conversation and guiding you. Campbell gives us the ability to identify the distractions that kill most change initiatives and bring to the surface those things that truly matter. He will restore your faith that positive and lasting change is possible. (Sean Russo, MD Noah's Rule; Ex Rothchilds Board Member & MD Rothschild Treasury, March 2017) From the start to the end I was captivated by Campbell's easy-to-read, natural writing style. The book contains innumerable moments of insight and his nuggets of reality are spot on. He reminds us what we need to stay focussed on to really make change happen. (Carlos Sabugueiro, CEo Me & Africa, Copart; Ex CEO Zurich Hong Kong and Middle East, March 2017) 'The Change Catalyst' is the most accessible, entertaining and insightful book on the subject I have read in many a year. Campbell possesses the rare ability to simplify complex subjects, and with his own inimitable style and humour, he gives the reader confidence and insight they will need to achieve what most fail to deliver - successful and sustainable change. (David Pitman, Global Finance Partner, Boston Consulting Group, March 2017) If you want your next change or strategy to be the 1 in 8 that succeeds; buy this book. (Alastair Conway, CEO James Hay Partnership, March 2017)

The Change Catalyst is well-written and a pleasure to read. It is full of insight and anecdotes to help organisation transform for the better. (The Association of MBA's, June 2017) This is no ordinary business book. Easy to read and conversational, it leads an entertaining exploration of the subject of change. (thebiponline, May 2017)

Author Information

CAMPBELL MACPHERSON has been helping business leaders clarify their strategy and instigate sustainable change for more than 30 years throughout the UK, Europe, Australia, USA, Asia and the Middle East. He has a remarkable wealth of experience across a variety of industries and business disciplines. He has been a board member, Strategy Director, HR Director, Marketing Director, eBusiness Head and internal change leader. He is a strategic change adviser for many dozens of organisations via his consultancy Change & Strategy International Ltd (www.changeandstrategy.com). His work has included advising the Abu Dhabi Investment Authority, Zurich Global Life, IFDS/State Street, International Personal Finance, Friends Life, Aviva, GoCompare, iPipeline, James Hay, Cofunds, Sesame, Misys, Openwork, Centaur Media, BP, Capital Radio, BBC, Telewest, AMP, American Express, Lazard and Andersen Consulting. He also flew jets (poorly) in the RAAF. He has a Physics degree from Melbourne University. Campbell lives in Oxfordshire, UK and is married with two adult children. He divides his time between the UK, Australia and wherever his clients need him to be. www.thechangecatalyst.co.uk

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