Overview

There is no CEO task more significant than leading change in an organization whose old business model needs updating. Large-scale change involves rethinking how to engage customers, partners, and suppliers with new technology and hard decisions about how to reorganize internal operations--plus the challenges of executing the transformation. Too many things can go wrong, from natural organizational resistance and inertia, to lack of strategic focus, to execution problems. And yet, organizations today must be more dynamic than ever before. Strategy is dynamic, not static, and requires agility, nimbleness, rapid resource deployment, and organizational change. This practical playbook helps CEOs and other key leaders reduce the risks and see through the overwhelming complexity of a major change in organizational strategy. Unlike many other books on leading change that focus narrowly on overcoming resistance, The CEO Playbook for Strategic Transformation offers a comprehensive framework involving four major tasks for leaders: 1) Establish and Communicate the Urgent Need; 2) Engage Stakeholders; 3) Mobilize the Organization; and 4) Develop Organizational Agility. Leaders who guide their organizations through these stages are far more likely to succeed than those who lack a playbook.

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Author Information

Scott A. Snell is professor at University of Virginia's Darden Graduate School of Business Administration. He teaches courses in strategic management and works internationally with senior executives to help their companies align strategy, organizational capability, and investments in top talent. His research has been published in a number of top journals, and he is the author of four books. Stephen R. Thorne, winner of multiple AudioFile Earphones Awards for narration, is a professional actor and member of the resident acting company at Providence's esteemed Trinity Repertory Company, where he has played Hamlet, Henry V, and Tom Joad. Stephen R. Thorne, winner of multiple AudioFile Earphones Awards for narration, is a professional actor and member of the resident acting company at Providence's esteemed Trinity Repertory Company, where he has played Hamlet, Henry V, and Tom Joad.

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