Overview

Go-To-Market leaders in growing companies are charged with growing revenue, but few do so consistently. Over the last decade plus, we have had the opportunity to observe, advise, and lead teams in many growth companies. What we've learned across the market is this: To grow revenue consistently we must help guide our buyers along the Buyer's Way. The Buyer's Way is the path all Buyers take to make a purchase. Every person is a Buyer, so to understand Buyers we turn to sources that teach us about ourselves. Psychology, Mythology and Cinema teach us about who we are and why we act as we do. The Buyer's Way builds on these insights to understand the true motivations, needs and fears of all Buyers as they heroically work to solve their organization's problems. When we align our people, processes and data strategies to the Buyer's Way we put ourselves on the path to consistent revenue growth.

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