Overview

What do influencers, hashtags and viral trends have to do with business? A lot more than you might think. The Business of Social Media lifts the lid on the platforms you scroll every day, TikTok, Instagram, YouTube, and shows how creators, brands and entrepreneurs are turning posts into profit. Written for teens who want to go beyond the algorithm and explore how digital content becomes a business, this book combines real-world insight with practical tools, smart strategy and zero jargon. How do creators actually make money? What turns a side hustle into a real business? Why do some brands go viral while others disappear? And how do you build a brand that people remember-without selling out? From the 4Ps of marketing to branding, revenue streams, crisis management and future trends like AI and the metaverse, this book connects classic business theory to the digital world young people know best. Whether you're dreaming of your own brand or just want to understand the industry, this is your behind-the-scenes guide to social media as a business. In the digital age, your feed is your storefront and your ideas can be your future. For every 30 paperback copies sold, one will be donated to a school, library or young person facing disadvantagebecause we believe business education should be as accessible and inspiring as the platforms we all use.

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