The Business of Public Relations
Author:   E W. Brody
Publisher:   Bloomsbury Publishing Plc
ISBN:  

9780275923334


Pages:   343
Publication Date:   17 February 1987
Recommended Age:   From 7 to 17 years
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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The Business of Public Relations


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Overview

This book fills a void in both the professional and academic literature on the management of public relations. Using systems theory, it approaches public relations as an organizational subsystem. The author defines a functional framework for the practice of public relations consistent with contemporary management theory. In addition, the book presents a practice management model for application in both corporate and counselor settings; develops this model to elaborate the role of the PR unit; and meets the development-related informational needs of both organizational and counselor practitioners in terms of human resources management, fiscal services, and insurance. Chapters include discussions on the development of employee incentives, pensions, profit sharing systems, and the sale and merger of consultant practices. Each chapter is accompanied by model programs with examples and the specifics of their applications.

Full Product Details

Author:   E W. Brody
Publisher:   Bloomsbury Publishing Plc
Imprint:   Praeger Publishers Inc
Dimensions:   Width: 15.60cm , Height: 2.00cm , Length: 23.40cm
Weight:   0.661kg
ISBN:  

9780275923334


ISBN 10:   0275923339
Pages:   343
Publication Date:   17 February 1987
Recommended Age:   From 7 to 17 years
Audience:   College/higher education ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Preface Public Relations: A New Perspective The Consultant Model Applied Preparing for Tomorrow: Strategic Organizaiton Making the Critical Decisions Technology: A Competitive Edge Managing Organizational Growth and Development Financial Management Marketing Public Relations Practice Development The Sales System Proposals, Presentations, and Agreements Developing Constituent Relationships Managing the Public Relations Process Managing Human Resources: The Employment Process Nurturing Employees Public Relations and the Law Planning for the Future Epilogue Bibliography Index

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Author Information

E. W. BRODY is Associate Professor and Coordinator of the Public Relations Sequence in the Department of Journalism at Memphis State University.

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