Overview

Cut through the fog and set your compass for success! The Business of Plastic Surgery: Navigating a Successful Career, 2nd Edition is essential reading for every plastic surgeon. Chart your own course through the arc of a rewarding career. In this comprehensive guide, learn practical strategies to excel in private, group, and academic practice. Master business skills from digital marketing to evaluating new technologies. Discover how to fight physician burnout and strike a work-life balance for a truly satisfying future. Topics rarely covered include thoughtful perspectives on underrepresentation by race, ethnicity, sexual orientation, and gender. An all-star list of contributors offers secrets in navigating stormy seas. This book includes complimentary access to a digital copy on https://medone.thieme.com.

Full Product Details

Author:   Joshua M. Korman ,  Heather J. Furnas
Publisher:   Thieme Medical Publishers Inc
Imprint:   Thieme Medical Publishers Inc
Edition:   2nd New edition
Weight:   0.918kg
ISBN:  

9781626239722

ISBN 10:   162623972
Pages:   512
Publication Date:   10 September 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Part I Career Direction 1 Beginnings 2 The Job Search 3 Academic Career 4 Solo Practice 5 Group Practice 6 Transitions Part II Marketing and Monitoring 7 How to Get the Media's Attention 8 The Wonderful World of Marketing 9 Optimizing Your Practice 10 Upping Your Game with Systems 11 Saving Money Part III Internet University 12 Website Optimization 13 How to Make and Post Effective Videos 14 All about Reviews 15 Digital Marketing and Advertising Part IV Enhancing Both Practice and Career 16 Building and Managing Your Own Surgical Suite 17 Publishing for the Profession and for the Public 18 Technology, Trends, and Traps 19 A Successful Medspa 20 Medical Inventions: From Idea to Funding Part V Watching Your Back 21 Contracts 22 The Wheel of Misfortune: Managing Medical Liability in Plastic Surgery 23 Building and Protecting Your Wealth: In Three Acts 24 Taking Control of Your Life 25 The Changing Face of Plastic Surgery

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