The Business of Persuasion: Harold Burson on Public Relations
Author:   Harold Burson
Publisher:   Zhong Xin Chu Ban She
ISBN:  

9787521712384


Publication Date:   16 June 2020
Format:   Paperback
Availability:   Available To Order   Availability explained
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The Business of Persuasion: Harold Burson on Public Relations


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Overview

Harold Burson, described by PRWeek as 'the [20th] century's most influential PR figure,' is perhaps the most recognised name in the industry today. The 96-year-old founder of PR giant Burson-Marsteller has had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from the beginning. Burson has set standards for corporate and individual behaviour, insisting upon corporate social responsibility, product excellence, and unabated integrity. His legacy has shaped generations, and will shape many more to come.

Full Product Details

Author:   Harold Burson
Publisher:   Zhong Xin Chu Ban She
Imprint:   Zhong Xin Chu Ban She
ISBN:  

9787521712384


ISBN 10:   7521712382
Publication Date:   16 June 2020
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.
Language:   Chinese

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