Overview

The metaverse is so much more than just a technology and immersive experience. Join digital visionary and global platform innovation expert David Palmer on this exciting journey exploring the metaverse and its myriad commercial, impact and career opportunities for business. The Business of Metaverse outlines the building blocks for success in the metaverse and how organizations can effectively position themselves to transition and benefit from it. It presents a unique framework showing how different components of the metaverse and the physical worlds can come together, providing a basis for strategic positioning for different sectors and industries and equipping readers with valuable insights into how they can anticipate and navigate key opportunities and challenges. Delving into this new world with embedded immersive capabilities, it explores what metaverse business entities could look like, the new business models in waiting and how businesses can gain competitive advantage through the power of interoperability. Taking a panoramic approach to opportunity, it examines the wide-ranging transformative impacts that the metaverse can bring to the business landscape, from equality and inclusive impact, new work and career paths and digital identities to new digital and data currencies in the metaverse economy.

Full Product Details

Author:   David Palmer
Publisher:   Kogan Page Ltd
Imprint:   Kogan Page Ltd
Dimensions:   Width: 15.60cm , Height: 3.30cm , Length: 23.40cm
ISBN:  

9781398613089

ISBN 10:   1398613088
Pages:   272
Publication Date:   03 June 2024
Audience:   General/trade ,  College/higher education ,  Professional and scholarly ,  General ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Chapter - 01: What is the metaverse?; Chapter - 02: The eight layers of the metaverse; Chapter - 03: Opportunities of the metaverse; Chapter - 04: Is equality a metaverse opportunity?; Chapter - 05: The metaverse transformation and new immersive revolution; Chapter - 06: What is the future of metaverse business?; Chapter - 07: Metaverse economics, currencies and regulation; Chapter - 08: Communications in the metaverse; Chapter - 09: The eight keys to the metaverse; Chapter - 10: Appendix;

Reviews

"""A tour de force into the future - David Palmer is able to connect the dots of the metaverse, painting a picture of how a multitude of emerging technologies will form our joint digital future. A clear must-read for anyone interested in learning about today's technologies and how business and people will be affected by it."" * Tibor Mérey, Managing Director and Partner, Boston Consulting Group * ""David Palmer expertly navigates the complex intersection of cutting-edge technology and established business practices. The Business of Metaverse serves as a bridge, connecting the dots between the rapidly evolving digital landscape and traditional business strategies. It is a practical guide that provides actionable insights for harnessing the potential of the metaverse for business growth. An indispensable resource for anyone looking to understand or engage with the digital economy. It's a compelling read that offers a comprehensive and insightful look into the future of business in the digital age. Whether you're a seasoned CEO or a budding entrepreneur, this book will equip you with the knowledge and tools needed to thrive in the evolving landscape of the metaverse."" * Lisa M Lum, Founder, Friends of the Metaverse + AI * ""On a subject often shrouded in misconception, David Palmer is a clear and accessible guide. He offers a prescient glimpse into the often misunderstood, sometimes maligned metaverse. The Business of Metaverse serves as a vital resource for understanding how cutting-edge technologies, such as 3D worlds, AI, gaming and blockchain will converge to create a new operating system for our digital lives."" * Helix Wolfson, Co-Founder and President of Metaverse Operations, Infinite Reality * ""One of only a very few who really understand that the metaverse is our digital future environment, David Palmer is a visionary who understands what the rapid convergence of frontier technologies, including AI, 5G, Web3 and IoT means. Providing a unique lens on the future, The Business of Metaverse is a book for all business, not just metaverse specialists."" * Barry E James, Founding Chair, The Frontier Technologies Association *"

Author Information

David Palmer is a digital visionary and global platform innovator based in London, UK. He has been listed by Metaverse Insider as one of the top 30 metaverse leaders to follow and by Benzinga as one of the 30 People To Watch In Web3. He is the Business Lead for Blockchain Technology at Vodafone and the co-founder and Chief Product Officer of their new Digital Asset Broker (DAB) platform. Prior to Vodafone, Palmer held roles at Accenture and Deloitte.

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