The Business of Fashion: Designing, Manufacturing and Marketing

Author:   Leslie Davis Burns (Responsible Global Fashion LLC, US) ,  Kathy K. Mullet (Oregon State University, USA) ,  Nancy O. Bryant (Oregon State University, USA)
Publisher:   Bloomsbury Publishing PLC
Edition:   4th edition
ISBN:  

9781609011109


Pages:   640
Publication Date:   21 October 2011
Format:   Paperback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Our Price $250.80 Quantity:  
Add to Cart

Share |

The Business of Fashion: Designing, Manufacturing and Marketing


Add your own review!

Overview

Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.

Full Product Details

Author:   Leslie Davis Burns (Responsible Global Fashion LLC, US) ,  Kathy K. Mullet (Oregon State University, USA) ,  Nancy O. Bryant (Oregon State University, USA)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Fairchild Books
Edition:   4th edition
Dimensions:   Width: 18.70cm , Height: 3.10cm , Length: 23.50cm
Weight:   1.092kg
ISBN:  

9781609011109


ISBN 10:   1609011104
Pages:   640
Publication Date:   21 October 2011
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Organization of the U.S. Textile, Apparel, and Home Fashions Industries - From Spinning Machine to Fast Fashion - Business and Legal Framework of Textile, Apparel, and Home Fashions Companies - Structure of the U.S. Textile Industry - Ready-to-Wear: Company Organization Creating and Marketing an Apparel Line - Creating a Line: Research - Creating a Line: Design - Design Development and Style Selection - Marketing a Line of Apparel or Home Fashions Apparel Production and Distribution - Preproduction Processes - Sourcing Decisions and Production Centers - Production Processes and Quality Assurance - Distribution and Retailing Organization and Operation of the Accessories and Home Fashions Industries - Accessories - Home Fashions

Reviews

Author Information

Leslie Davis Burns, Kathy K. Mullet and Nancy O. Bryant are all based at Oregon State University.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
Shopping cart
Mailing List