Overview
The Business of Ecommerce provides a guide to the types of business that companies can conduct over the Web, and it explains how they can go about building systems to support these initiatives. Business and technology decision-makers will learn all they need to know about the entire field of Ecommerce. Paul May combines his experience as a consultant to blue chip companies with his experience with startups and presents the best of what the two cultures have to offer. He provides a generic model for understanding Ecommerce opportunities, and he explores key application areas that readers can exploit in the real world. The book gathers together all of the relevant technologies and makes them accessible to the reader by explaining each of the key technical topics and issues. This book empowers the decision-maker to make better use of the opportunities of Ecommerce.
Full Product Details
Author: Paul May
Publisher: Cambridge University Press
Imprint: Cambridge University Press (Virtual Publishing)
Volume: 1
ISBN: 9780511584916
ISBN 10: 0511584911
Publication Date: 05 June 2021
Audience:
Professional and scholarly
,
College/higher education
,
Professional & Vocational
,
Tertiary & Higher Education
Format: Undefined
Publisher's Status: Active
Availability: In Print
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Reviews
'This is the book to buy.' Thomas Golsong, Corporate Identity Manager, BP Amoco '... how could the level and scope of services you provide to your members be improved by making use of the Internet? This book is a good place to start if you are looking for answers to these and other related questions.' Association Management Whether you are an Internet neophyte, dipping a toe in for the first time to set up a business model, or an Internet sophisticate with an existing business model who wants to take best advantage of the new medium, Paul May's book is a valuable resource. Written in a lively prose with anecdotal examples from Internet pioneers such as Yahoo! and eBay, the book offers practical models for creating and executing an e-commerce strategy. George Gordon, President and CEO of FastParts.com Oxford alum May elaborates on the current state of e-commerce, then provides a generic model and explains the core technologies that support electronic commerce. Reference & Research Book News
'This is the book to buy.' Thomas Golsong, Corporate Identity Manager, BP Amoco '... how could the level and scope of services you provide to your members be improved by making use of the Internet? This book is a good place to start if you are looking for answers to these and other related questions.' Association Management
'This is the book to buy.' Thomas Golsong, Corporate Identity Manager, BP Amoco '… how could the level and scope of services you provide to your members be improved by making use of the Internet? This book is a good place to start if you are looking for answers to these and other related questions.' Association Management
