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Full Product Details

Author:   Frania Hall
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   2nd edition
Weight:   0.580kg
ISBN:  

9781138390584

ISBN 10:   1138390585
Pages:   260
Publication Date:   29 April 2022
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction Part I: Technology context for digital publishing Chapter 1. Developments towards digital production Chapter 2. Structure for data Chapter 3. Working with the web and other technology developments Chapter 4. Organising content and the digital development process Chapter 5. The context for ebook formats, e-readers and digital products Part II: Publishing sectors Chapter 6. Developmentd in digital professional reference publishing Chapter 7. Developments in digital publishing for the academic market Chapter 8. Developments in digital publishing in the education market Chapter 9. Developments in digital publishing for consumer markets Part III: Digital publishing issues Chapter 10. Copyright, piracy and selling rights Chapter 11. Digital marketing, social media and discoverability Chapter 12. New working practices and creative entrepreneurship Chapter 13. Social media and discoverability Chapter 14. Convergence issues and the emerging reader/writer economy Chapter 15. Self-publishing and other digital reader/writer economies Chapter 16. Futurizing publishing structures

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Author Information

Frania Hall is a senior lecturer at the University of the Arts London, London College of Communication. She teaches at undergraduate and postgraduate level and is course leader for the MA in Publishing. Prior to that she spent 20 years in the publishing industry working across a range of sectors, in a variety of commissioning and marketing functions, leading to the role of publishing director; she has been business manager for several large digital projects. Her research focuses on digital publishing, publishing structures, innovation and network behaviour. She has published numerous academic journal articles and book chapters.

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