Overview

The ultimate guide to managing the multifaceted business aspects of a dermatology practice Although board-certified dermatologists provide the best care for their patients, managing a practice and optimizing every facet of the business is a daunting endeavor. Business acumen is not taught in residency and is the most overlooked aspect of any given practice. The Business of Dermatology, written by esteemed dermatologists Jeffrey S. Dover, Kavita Mariwalla, and an impressive group of experts, provides a rare opportunity to learn about the operations side of practices across the country. Written in an informal tone, this unique book enables readers to be privy to a 40-way chat with dermatologists whose practices are flourishing. With a vast wealth of information relevant to the business side of a dermatology practice, this remarkable resource fills the gap between the training phase and acquisition of professional confidence. Fifty-five chapters offer insightful, highly practical pearls for everyone-from early-career dermatologists and those in solo-practice to employed physicians in large groups. Even the most seasoned practitioners will benefit from firsthand knowledge and real-world tips shared by physicians who have made their own mistakes trying to get practices off the ground and maintain them. Key Features Written by top dermatologists from the perspective of if we knew then what we know now... Organized in a format and style conducive to easy reading, with practical tips to implement immediately Covers all practice-relevant topics, including office space and equipment, managing financials, diverse practice models, human resources, employment considerations, patient issues, pricing, essential surgical tools/supplies, marketing, and much more Top ten lists in each chapter highlighting the key take-home points The Business of Dermatology is an indispensable, one-stop source for all trainee and practicing dermatologists who need insightful guidance on setting up, organizing, managing, or optimizing their practice. This book includes complimentary access to a digital copy on https://medone.thieme.com.

Full Product Details

Author:   Jeffrey S. Dover ,  Kavita Mariwalla ,  Neal Bhatia ,  Jeffrey S. Dover
Publisher:   Thieme Publishing Group
Imprint:   Thieme Publishing Group
Weight:   0.890kg
ISBN:  

9783132427792

ISBN 10:   3132427799
Pages:   384
Publication Date:   06 May 2020
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Mixed media product
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Section I Bricks and Mortar 1 To Rent or to Buy: That is the Question 2 Location 3 How Much Space Do I Need? 4 Creating a Business Plan 5 Room Layout 6 Office Flow 7 Creating a Practice Ambiance 8 Photography and Space Requirements for Everyday and Clinical Trials 9 Corporate Structure: Limited Liability and Taxation 10 Academic versus Private Practice 11 Managing the Telecom and IT of Your Business: The Central Nervous System of a Medical Practice 12 Choosing and Implementing an Electronic Medical Record System 13 Private Equity and Venture Capital-Backed Practice Models Section II Human Resources 14 Essential Components of an Employee Manual 15 Vision and Mission Statement 16 Employees versus Independent Contractors 17 Salaried versus Hourly Wage: Which is Better and for What Positions? 18 The Practice Administrator 19 A Primer on Employment Law for Dermatology Practices 20 Essential Policies 21 Questions to Ask When Bringing on a Physician 22 Designing Your Cosmetic Dermatology Practice for Maximum Efficiency: A Case Study Section III Patient Relations 23 It Depends : No-show Fees, Cancellation Policies, and Deposits for Procedures 24 Reminder Calls/Texts: Implementing an Effective Appointment Reminder System 25 Is There a Better Way to Answer Calls? 26 Critical Components of Consents and Documentation 27 Patient Portals and Communication in the Age of EMR 28 Teledermatology Ground Rules 29 Risk Management Section IV The Daily Grind 30 The Ideal Schedule 31 Delegating: Physician Extenders and Integration into a Practice 32 Managing Expectations of Staff 33 Pricing Cosmetic Procedures 34 Integrating Cosmeceuticals into Daily Practice 35 Building a Budget/Calculating Overhead 36 Evaluating Pharmacies and Patient Coupons 37 Deciding What Services to Provide 38 Evaluating a Laser for Purchase and Calculating a Return on Investment for a Device 39 Evaluating Costs of Fillers and Toxins: Brand Loyalty versus Offering Everything Section V The Nitty-Gritty 40 Essential Instruments 41 Essential Stock to Start a Practice 42 Essential Stock for Cosmetic Procedures: How to Determine What to Carry, and Control Inventory and Costs 43 What Devices Does Your Practice Need? 44 Loyalty and VIP Programs Section VI Your Image 45 The Most Important Components of a Successful Website 46 Social Media 47 Creating and Nurturing a Brand/Logo 48 Managing Your Online Reputation 49 Tips for the Media 50 Marketing and Advertising Your Dermatology Practice Section VII Miscellaneous 51 Growing Your Practice 52 Mohs: Outsource or Keep In-House 53 The Ground Rules of Teaching in a Private Practice 54 Staying Active Nationally in the Years after Residency 55 Getting Involved in Advocacy

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