The Business of Data: Commercial Opportunities and Social Challenges in a World Fuelled by Data
Author:   Martin De Saulles (University of Brighton, UK)
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138385672


Pages:   118
Publication Date:   10 July 2020
Format:   Paperback
Availability:   In Print   Availability explained
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The Business of Data: Commercial Opportunities and Social Challenges in a World Fuelled by Data


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Author:   Martin De Saulles (University of Brighton, UK)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.190kg
ISBN:  

9781138385672


ISBN 10:   1138385670
Pages:   118
Publication Date:   10 July 2020
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1 Introduction 2 Origins of Business Data 3 Data generation and use in the 21st century; The rise of the new data monopolies. 4 Emerging Business Models of Data-Driven Companies 5 Challenges for policy and law makers; Privacy in a world of data. 6 Pervasive Computing and Data Futures 7 Conclusion

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""Data driven business is the way of the future; in order to understand what the challenges and opportunities of the emerging business of data are, we have to also look at the past."" — Associate Professor Mika Westerlund, Carleton University


"""Data driven business is the way of the future; in order to understand what the challenges and opportunities of the emerging business of data are, we have to also look at the past."" — Associate Professor Mika Westerlund, Carleton University"


Data driven business is the way of the future; in order to understand what the challenges and opportunities of the emerging business of data are, we have to also look at the past. - Associate Professor Mika Westerlund, Carleton University


Author Information

Martin De Saulles is a Principal Lecturer at the University of Brighton, UK, teaching courses on innovation, marketing and business strategy.

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