Overview

How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be ‘creative’? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth.

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9781611329124

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Reviews

Brian Moeran's deep, detailed investigations of a sparkling variety of work situations lead him to an understanding of creativity, solidly based on close observation of people at work, that anchors this field, so often mired in vague talk, in the real world of potters, fashion magazines, perfumers, and other workers who are on creativity's front line. Howard S. Becker, author of <em>Art Worlds</em>

Brian Moeran's deep, detailed investigations of a sparkling variety of work situations lead him to an understanding of creativity, solidly based on close observation of people at work, that anchors this field, so often mired in vague talk, in the real world of potters, fashion magazines, perfumers, and other workers who are on creativity's front line. Howard S. Becker, author of Art Worlds

Author Information

Brian Moeran is Professor and Director of the Creative Encounters Research Programme, Copenhagen Business School. He has conducted decades of research on creative industries including advertising, marketing, ceramics, fashion and publishing. He's founding editor of the Journal of Business Anthropology and author or editor of 20 books, most recently Exploring Creativity (Cambridge University Press 2013); Creative Industries (4 vols., Berg 2011); Negotiating Values in Creative Industries (Cambridge University Press 2011); and Advertising (4 vols., Berg 2010).

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