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Author:   Steve Charters (Reims University, France)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9781138081253

ISBN 10:   1138081256
Pages:   240
Publication Date:   18 May 2017
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction Section 1: Context 1. The Organization of Champagne: A Historical and Structural Introduction 2. Producing Champagne 3. The Legal Context of Champagne 4. The Economic Perspective on Champagne Section 2: The Place 5. A Place of Paradox: Champagne as it is Presented to the Outsider 6. Mobilising Brands and Terroir in Champagne Section 3: Creating the Myth and Selling the Wine 7. Champagne’s Mystique, or Complexity and Consumer Confusion 8. The Future of the Champagne Brand 9. Distributing Champagne Section 4: Managing the Industry 10. Creating and Sustaining a Competitive Advantage Over Time 11. Strategic Implementation: Accounting to Accountability in Champagne 12. Exploding Bottles: Exploring the Culture and Workforce of Champagne Section 5: Reflecting on Champagne 13. Conclusions References. Index

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Author Information

Steve Charters is Chair of Champagne Management and Director of the Reims Research Centre for Wine-Place-Value, France, as well as being a Master of Wine.

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