Overview

Your business problems are community problems. Solve them and scale with help from the leader in the field. The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging: How to Make Community Your Competitive Advantage is the definitive playbook for doing just that. CMX founder David Spinks offers step-by-step advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users that will be your best marketer, salesperson, customer service provider, and evangelist. The Business of Belonging tackles topics like: the SPACES and the six key drivers of community success: Support, Product, Acquisition, Contribution, Engagement, and Success; how to measure the ROI of community initiatives and outcomes; the anatomy, lifecycle, and member journey of a business community; and designing, facilitating, and moderating shared spaces for your community members. For leaders driving the bottom line and community professionals alike, The Business of Belonging is the definitive resource for making community a priority.

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David Spinks is the founder and CEO of CMX, an organization dedicated to helping community professionals thrive. It has 20,000 members that gather virtually and in sixty chapters around the world. David is also the VP of Community at Bevy, a provider of enterprise software for building C2C communities, following its acquisition of CMX in 2019. David personally advises hundreds of organizations, including Facebook, Google, Airbnb, and Salesforce, on community strategy. Christopher Douyard took the backroads to audiobook narration, though he is no stranger to performing. Christopher has nourished a passion for books and storytelling since his youth, when he would devour Tolkien and volumes of the Encyclopedia Britannica with equal abandon. Christopher records in his studio, nestled amongst the oak trees in a quiet, central Connecticut town.

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