Overview

A strong business model is the bedrock of business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need. The Business Model Navigator allow you to innovate, test and implement new business models within your industry. Discover the idea of business model innovation, from structuring the process of innovation of a company’s business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.

Full Product Details

Author:   Oliver Gassmann ,  Karolin Frankenberger
Publisher:   Pearson Education Limited
Imprint:   FT Publishing International
Edition:   3rd edition
Dimensions:   Width: 15.70cm , Height: 2.60cm , Length: 23.50cm
Weight:   0.710kg
ISBN:  

9781292480701

ISBN 10:   129248070
Pages:   464
Publication Date:   16 April 2025
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

PART ONE How to drive business model innovation What is a business model and why should it be innovated?  The Business Model Navigator  Managing change  PART TWO 55+ winning business models – and what they can do for you  Add-On  Affiliation  Aikido  Auction  Barter  Cash Machine  Cross-Selling  Crowdfunding  Crowdsourcing  Customer Loyalty  Digitalisation  Direct Selling  E-commerce  Experience Selling  Flat Rate  Fractional Ownership  Franchising  Freemium  From Push to Pull  Guaranteed Availability  Hidden Revenue  Ingredient Branding  Integrator  Layer Player  Leverage Customer Data  Licensing  Lock-In  Long Tail  Make More of It  Mass Customisation  No Frills  Open Business  Open Source  Orchestrator  Pay Per Use  Pay What You Want  Peer to Peer  Performance-Based Contracting  Razor and Blade  Rent Instead of Buy  Revenue Sharing  Reverse Engineering  Reverse Innovation  Robin Hood  Self-Service  Shop in Shop  Solution Provider  Subscription  Supermarket  Target the Poor  Trash to Cash  Two-Sided Market  Ultimate Luxury  User Design  White Label  Sensor as a Service  Virtualisation  Object Self-Service  Object as Point of Sale  Prosumer  PART THREE Finished reading? Let's implement!  10 recommendations to innovate your business model  The 55+ models at a glance  Glossary 

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Author Information

Prof. Dr. Oliver Gassmann is Full Professor and Director at the Institute of Technology Management at the University of St. Gallen, Switzerland. Prior to this, he was leading corporate research within the Schindler Group. Gassmann has been recognized as one of the most active innovation scholars (IAMOT) and as one of the leading economists in Germany (FAZ). He received the prestigious Scholarly Impact Award from the Journal of Management and the Citation of Excellence Award from the Emerald Group. He has also founded three spin-off companies and serves on several academic, economic and political boards.    Prof. Dr. Karolin Frankenberger is Full Professor and Director at the Institute of Management & Strategy at the University of St. Gallen. She is also the Academic Director of the St. Gallen Executive MBA. Prior to her academic career Frankenberger worked seven years with the management consultancy McKinsey & Company. Her academic research has won several prestigious awards and recently she was named Thinker of the month by Thinkers50, the world's foremost resource for sharing leading management ideas of our age. Frankenberger has also founded a spin-off and she is actively involved in supporting company leaders, from numerous industries worldwide, in their strategy and innovation challenges. 

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