Overview

THE BUSINESS CODEX: A Unified System for Building, Running & Scaling a Modern Company Most business books teach one idea. The Business Codex gives you the entire system. This book unifies the world's most powerful business frameworks-Purpose Engine, Blue Ocean Strategy, Hedgehog Concept, Lean Startup, Theory of Constraints, Disruption Theory, Emotional Intelligence, Flywheel Momentum, Zero to One thinking, and more-into one clear, actionable roadmap. Designed for founders, leaders, managers, and creators, this book simplifies the complexity of building and scaling a business into 10 Parts and 25 Master Frameworks that you can apply instantly. Inside the book, you will learn how to: - Build the foundation: Purpose, Positioning, and Blue Ocean strategy - Create winning strategic advantage: Competitive Strategy Essentials - Focus on what matters most: Hedgehog Concept & Priority Mastery - Innovate like a disruptor: Disruption vs Sustaining Innovation - Build efficiently & reduce risk: Lean Startup + MVP testing - Lead people powerfully: Emotional Intelligence, Motivation & the 7 Habits - Scale operations: Theory of Constraints & Thinking Fast and Slow - Manage money intelligently: Intelligent Investing - Win the customer's mind: Influence, Positioning & Crossing the Chasm - Build lasting momentum: The Business Flywheel - Create breakthrough growth: Zero to One and Personal Strategy - Execute consistently: 90-Day Transformation System - Build your legacy: Long-term strategy If you want a modern, practical business system you can use for life-you're holding it.

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