Overview

Has we lost our way as business leaders? Algorithms. Artificial intelligence. Big data. No matter what your industry, you can't escape the influence of technology in every facet of your business. But in spite of their incredible potential, these and similar technologies are forcing us to face a vital question: are we in danger of gaining the world but losing our souls? Using stories and case studies from business, entertainment, psychology, and history, seasoned sales leader Adam Boggs uses the metaphor of jazz to remind us that storytelling, innovation, and human connection are crucial for good business. If you're in business, you're also an artist with the potential to craft meaningful work. In The Business Artist, you'll come face-to-face with a simple truth: as we head into a data-driven future, the only way forward is by becoming more human.

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Reviews

"""The Business Artist captures the essence of our times, where human creativity intersects with digital transformation. It is a great read for anyone looking to harness the growth-stimulating power of innovation."" - BILL MCDERMOTT, CEO at ServiceNow & former CEO of SAP ""Adam is the rare breed of bird that we need today-one who understands how to embrace all that technology and business can bring to the world without losing your soul. This book will give you the road map for navigating the world before us."" - PETER MULFORD, Global Partner & Chief Innovation Officer at BTS ""Never before has a book so perfectly captured the importance of creativity in delivering business results and leading a fully human life. For salespeople, this is your guide to inspire innovation with customers. For leaders, you've heard about 'authentic leadership' as a buzzword, but Boggs brings you the playbook."" - ANDREW DORNON, Co-Founder, Forge Strategy Partners ""The Business Artist is filled with practical wisdom. Boggs shares innovative strategies from his experience, showing how to ignite team creativity and harness collective intelligence. This book is a must-read for those who seek to transform ideas into impactful business solutions."" - MATT PROSTKO, VP of Product, TaskHuman ""Through The Business Artist, Boggs masterfully demonstrates the art of using metaphors and storytelling in business. His engaging examples show how these techniques can create lasting impressions and effectively communicate the core message of a product or idea."" - CATHY HITE, Former Global Head of Sales Enablement, SAP ""This book is a compelling exploration of the convergence of art and business, championing creativity and human connection as the keys to transforming corporate landscapes. Adam Boggs illustrates how adopting an improvisational, jazz-like approach in business can lead to innovative leadership and authentic engagement. It's a must-read for anyone seeking to infuse artistic creativity into their professional life."" - DOUGLAS FERGUSON, President at Voltage Control, Entrepreneur and Human-Centered Technologist ""The Business Artist illustrates the importance of blending creativity and business with an innovative framework on how the artist in everyone can bring value to the business world through practical application. After all, we are all artists!"" - TRAVIS JONES, Former Global Head of Enablement, Autodesk"

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