Overview

The MICE sector is one of the fastest growing and most lucrative areas of the tourism industry worldwide. Within Australia, it currently generates in excess of $3 billion annually in direct expenditure from both international and domestic markets. Australia is continuing to gain world recognition for the excellence of its convention and exhibition facilities. The surge of international interest and confidence in the country as a convention destination has been assisted by the added exposure of the Sydney 2000 Olympic Games, and will ensure the continued growth of the industry well into the new century. The Business and Management of Conventions is the first Australian textbook to introduce the professional environment of the MICE industry to students. It draws on current business thinking and academic research to link management principles and practice to the Australian MICE industry.

Full Product Details

Author:   Vivienne McCabe ,  Barry Poole ,  Paul Weeks ,  Neil Leiper (all of Southern Cross University Australia)
Publisher:   John Wiley & Sons Inc
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 18.00cm , Height: 2.50cm , Length: 24.50cm
Weight:   0.822kg
ISBN:  

9780471341130

ISBN 10:   0471341134
Pages:   422
Publication Date:   03 May 2002
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Stock Indefinitely
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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Vivienne McCabe, Barry Poole, Paul Weeks and Neil Leiper, all of Southern Cross University

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