Overview

Meetings are a major source of revenue for the countries and cities and that host them. But competition to win meetings and events is growing fast as new Convention and Visitors Bureaus are opening up all over the world and existing are expanding and modernizing their offer in order to increase their share of this market. However, in cities and countries busy sales and marketing staff, politicians and local authorities often struggle to keep up to date with the many tools and techniques that can help them bring business to their locations. New staff in particular often feel the need for a structured, comprehensive guide to sources of business for their destination as well as detailed instruction on the most effective ways of bringing meetings and events to fill their meetings spaces, restaurants, venues and create loyal clients. The Business and Management of Convention and Visitor Bureaus – a global approach is the solution to these issues. It provides a clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their destination. Accessible, global and informative, this is essential reading for all future business event and conference managers, destination managers as well clients and meeting planners.

Full Product Details

Author:   Krzysztof Celuch, PhD. (Warsaw School of Tourism and Hospitality Management, Poland)
Publisher:   Goodfellow Publishers Limited
Imprint:   Goodfellow Publishers Limited
ISBN:  

9781911396802

ISBN 10:   1911396803
Pages:   256
Publication Date:   31 December 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Ch 1. The meetings industry - an overview and structure - Relationship between the meetings industry and tourism - Fundamentals and products of the meetings industry - Identifying meetings industry stakeholders Ch 2. The business environment of destination marketing - Relationship between marketing and destination marketing - Fundamentals of the destination marketing Ch 3. Managing stakeholders to destination marketing - Identifying CB stakeholders - Developing stakeholder management strategies - Identifying CB customer - Developing customers management Ch 4. Leading industry organizations in destination marketing - Activities of international organizations - Roles of global organizations - Effectiveness of meetings organization Ch 5. Managing the financial, governance and legal considerations - Setting the goals and objectives - Legal structures Ch 6. Managing the selling and marketing of the destination - Managing the Annual Marketing and Sales Planning Process - Marketing strategies and branding - Management of direct sales and types pf measures - Subventions / financial support Ch 7. Organizing and developing the CB staff - Staff roles and CB structure - Skills, training and experience Ch 8. Future Challenges of the CB - Funding and governance - Generations approach - Communication process - Technological change - Sustainability (ISO20121) - Terrorism Glossary

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