The Breakthrough Illusion: Corporate America's Failure To Move From Innovation To Mass Production
Author:   Richard Florida ,  Martin Kenney
Publisher:   Basic Books
ISBN:  

9780465007608


Pages:   272
Publication Date:   18 March 1992
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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The Breakthrough Illusion: Corporate America's Failure To Move From Innovation To Mass Production


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Author:   Richard Florida ,  Martin Kenney
Publisher:   Basic Books
Imprint:   Basic Books
Dimensions:   Width: 13.70cm , Height: 1.70cm , Length: 20.30cm
Weight:   0.142kg
ISBN:  

9780465007608


ISBN 10:   0465007600
Pages:   272
Publication Date:   18 March 1992
Audience:   College/higher education ,  Professional and scholarly ,  General/trade ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Introduction: the breakthrough illusion. Part 1 Origins and institutions: how we lost the follow-through; a new breakthrough system for high technology; venture capital and the breakthrough bias. Part 2 Limits: the hypermobility of high-tech labour; silicon valley and route 128 won't save us; neglecting high-technology manufacture. Part 3 Beyond the breakthrough illusion: competing with Japan - the world's new follow-through economy; patchwork solutions; transcending the breakthrough economy.

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Author Information

Richard Florida is Professor of Business and Creativity at the Rotman School of Management, University of Toronto, and the founder of the Creative Class Group, a for-profit think tank that charts trends in business, communities, and lifestyles. His national bestseller The Rise of the Creative Class was awarded the Washington Monthly's Political Book Award and Harvard Business Review's Breakthrough Idea Award. He lives in Toronto, Canada.

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