Overview

The book proposes a new and original paradigm emerging from the combination of academic literature and business insights according to which, in the new scenario, the supply chain should be considered as an extension of the brand and a content to story-tell. Key selling points are: See the brand as purpose within its ecosystem; See the supply chain in branded fast-moving goods as fashion, food and beauty as a key element of the ecosystem and understand its key issues and evolution dynamics; Understand the financial investors' perspective; Learn how to apply the innovative branded supply chain mapping models; Learn how to best story tell. This book aims at: 1. Disrupting the conventional narrative about sustainability within fast moving industries such as fashion offering a fact-based perspective instead of many vague and uncoordinated concepts. 2. Merging disciplines that have been separated so far (branding and supply chain management) helping readers to see the whole picture and understand causes and effects of current phenomena within a complex and interrelated world.

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9788831322201

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Gian Mario Borney developed his professional career at international level in supply chain management and industrial alliances within global pipelines both as consultant and executive at Global Consulting firms. Since 2008 he has been collaborating with SDA Bocconi School of Management as instructor of strategic merchandising and supply chain management in fashion. Lecturer of Strategy at Bocconi University, Stefania Saviolo specialized in branding and business model innovation. She serves as board member in international listed companies where she works on remuneration policy and/or issues that have a strategic impact on the organization. She has published best selling books on branding, customer experience, fashion and luxury management.

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