Overview

Why do 99% of logos fail? In a world saturated with brands, customers make a brutal, unconscious judgment in less than 500 milliseconds: Is this relevant, or is this noise? Most logos are instantly forgotten, costing businesses millions in lost recognition and trust. The problem isn't a lack of design talent-it's a fundamental misunderstanding of how the human brain works. Most logos are designed for beauty, not the brain. But neuroscience reveals that unforgettable logos follow biological rules-not artistic trends. The Brand Mind exposes the hidden science of iconic design, giving you the strategic framework to create logos that are instantly recognized and permanently remembered. Stop creating temporary decorations. Start building permanent assets. With this book you'll be able to: Design logos that are instantly recognized, effortlessly remembered, and impossible to ignore. Move beyond artistic debates with objective, data-backed criteria that convince clients and win approvals. Create timeless assets, not temporary decorations, that build equity for decades. Equip yourself with a strategic framework that transforms you from a decorator into a business asset. Win the war for attention. Scroll up and click ""Buy Now"" to secure your competitive advantage today.

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9789948678441

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