Overview
Creating a successful mobile-web presence is achievable with the tools found in this guide - without needing to learn a programming language or become a Web designer. Such a presence is now a necessity, rather than a luxury, for all businesses, organisations, and independent professionals to stay competitive. This quick, practical, hands-on introduction to the nuts and bolts of using the mobile web to grow a brand, improve sales, and increase profits is written for lay people and avoids jargon and programming concepts. Time - and money-saving solutions are presented, teaching technical novices how to quickly adapt their existing websites to the mobile ones and how to easily create mobile applications without having to learn to program. Step-by-step instructions stand alongside real-world examples of successful mobile-web transitions, and advice on best practices is provided to help business owners, entrepreneurs, marketing professionals, and creative professionals create the presence they need to help their business flourish. AUTHOR: Deltina Hay is the principal owner of Dalton Publishing and Social Media Power, a social media consulting and Web 2.0 development firm. She is the founder of www.PlumbSocial.com, an innovative Web 2.0 site, and the author of ""The Social Media Survival Guide.""
Full Product Details
Author: Deltina Hay
Publisher: Linden Publishing Co Inc
Imprint: Linden Publishing Co Inc
Dimensions:
Width: 15.50cm
, Height: 1.70cm
, Length: 23.00cm
Weight: 0.350kg
ISBN: 9781610350525
ISBN 10: 1610350529
Pages: 240
Publication Date: 01 May 2012
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: Out of stock
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.
Reviews
A complete guide to getting you and your business ready for the mobile web . . . offers real-world, step-by-step examples, and tons of resources and worksheets to help with your overall mobile web strategy and plan. --www.SmallBizTechnology.com
Provides practical information on the creation and use of mobile oriented sites and web applications for business enterprises. Numerous illustrations and screenshots are included as well as QR code links to example sites and other online resources. -- Reference & Research Book News (June 2012)
An amazing resource. . . . If you really need to know how mobile will affect your business and would like to have the tools to be one step ahead of your competition then you are going to love this book. --www.BusinessBookTalk.com
Author Information
Deltina Hay is the principal owner of Dalton Publishing and Social Media Power, a social media consulting and Web 2.0 development firm. She is the founder of www.PlumbSocial.com, an innovative Web 2.0 site, and the author of ""The Social Media Survival Guide"". She lives in Austin, Texas.
