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9781781339329

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 ‘I expected a book about getting booked as a speaker. What I got was a deep dive into what actually makes a speaker commercially viable, from positioning and bookability to marketing and industry realities. It exceeded my expectations because it wasn’t just fluff or generic public speaking tips. Maria takes a clear stance on what works, what doesn’t, and why so many speakers fail. That’s refreshing. My kind of book!’ — David Newman, CSP and 3× best-selling author of Do It! Speaking and Do It! Selling ‘Fantastic! Selfishly I wish this was written five plus years ago. It would have saved me so much time.’ — Brendan Hall, speaker and round-the-world yachtsman ‘This is a refreshingly honest and practical guide to what truly makes a speaker commercially successful. Maria cuts through the fluff with humour and clarity, delivering hard-earned insights that every speaker needs to hear. Essential reading for building a thriving, sustainable speaking business – and like having mini Maria in your pocket!’ — Captain Emma Henderson MBE, professional speaker, airline pilot, charity founder and CEO ‘This book is a game changer for any speaker who wants to grow their speaking business and get booked again and again and again! Maria’s Bookability Formula is brilliant in its simplicity yet underpinned by a wealth of insights and wisdom acquired from decades of working within the speaking industry.’ — Mary Tillson-Wharton, keynote speaker coach, expert in corporate messaging and Verbal Behaviour Intelligence ‘A must-read for speakers at any stage, whether you’re just starting out or already running a successful speaking business. This book is packed with relevant, practical insights you can use.’ — Jamil Qureshi, TEDx speaker, performance coach, facilitator, entrepreneur, and author ‘Maria has distilled decades of experience into a practical, no-nonsense guide that every speaker, whether aspiring or seasoned, needs to read. The Bookability Formula isn’t just about getting on stage; it’s about staying in demand, commanding higher fees and turning speaking into a thriving business. Essential reading for anyone serious about making an impact.’ — James Taylor, keynote speaker on creativity, innovation and artificial intelligence ‘The Bookability Formula, like Maria herself, is profoundly insightful, hilariously funny and brutally honest. It’s an indispensable guide that speakers of all levels should re-read yearly to diagnose blind spots in their content and their business. (Although, if you’re like me, you’ll risk concussion from the number of times you’ll smack your forehead thinking, “How did I miss that?”)’ — Beth Sherman, seven-times Emmy-winning comedy writer, comedian, and speaker on using humour to connect and engage  

Author Information

Maria Franzoni is one of the most trusted names in the speaking industry. Since 1998, she has worked at the heart of the industry, first booking speakers for audiences around the world, and more recently supporting them to build thriving speaking businesses.

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