Overview

Are you new to fundraising? Are you a first-time auction chair? Do you need an expert in your back pocket with proven strategies to take your event to the next level? If so, you have come to the right place. Within these pages you will find the auction strategies that will take your fundraiser from status quo to record-breaking results. Learn from professional benefit auctioneer, Kelly Russell, where to focus your efforts to maximize revenue and minimize headaches. Learn: how to find and interview vendors to reach your goals how to choose the best event date (and avoid competition) tips and tricks for running a successful check-in and check-out the magic of momentum: creating a timeline that drives giving about sponsorship opportunities. What do donors really want for their support? successful procurement practices and configurations for your silent and live auctions how to hit the benefit auction jackpot with special appeal strategies that move donors to give BIG! If you are ready to use strategy to catapult your results and break fundraising records, dive into the Book on Fundraising Auctions and let's go raise some money!

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Kelly Russell is an expert auction strategist, benefit auctioneer, and fundraising host who has helped nonprofit organizations and schools across the nation raise over $250 million in support of their great work. Kelly leads her team of fundraising professionals to produce donor-driven events that consistently exceed client goals, and Kelly's donor-first philosophy and remarkable results keep clients coming back year after year.With two decades of profitable auctions behind her, Kelly's passion is coaching nonprofit organizations and schools on how to maximize their revenue while eliminating wasted time and effort. When she isn't planning auctions and raising record-breaking revenue, you can find Kelly traveling the globe, hosting (and crushing) game night, or relaxing with a fizzy beverage among friends. She lives in the Hoosier Heartland with her husband, two cats, and her rescue dog, Lucy.Kelly and her team are dedicated to one mission: powerful fundraising for positive change.

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