The Blueprint For Franchising A Business
Author:   Steven S. Raab ,  Gregory Matusky
Publisher:   John Wiley & Sons Inc
ISBN:  

9780471856177


Pages:   256
Publication Date:   02 December 1987
Format:   Hardback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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The Blueprint For Franchising A Business


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Overview

Franchising is a fast-growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company's chances of developing a successful franchise. Raab discusses management issues in franchising: capitalization, training, supply systems, marketing, lease negotiation, and making a public offering. And he reveals the pros and cons of franchising, the six basic indicators of franchising success, how to structure a franchise, and how to sell a franchise.

Full Product Details

Author:   Steven S. Raab ,  Gregory Matusky
Publisher:   John Wiley & Sons Inc
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 16.60cm , Height: 2.30cm , Length: 24.30cm
Weight:   0.567kg
ISBN:  

9780471856177


ISBN 10:   0471856177
Pages:   256
Publication Date:   02 December 1987
Audience:   College/higher education ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Steven S. Raab and Gregory Matusky are the authors of The Blueprint For Franchising A Business, published by Wiley.

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