Overview

The Blackbox Internet Marketing bible is not just a book about search engine optimisation, but covers all aspects of online marketing including social media marketing, customer lifecycle marketing and ecommerce conversion rate optimisation. This edition includes all the latest google updates until August 23rd 2015. This book is aimed at online business owners and assumes little prior knowledge of online marketing, however some of the advanced topics in the book may be of interest to experienced SEO professionals. Topics include: Search engine optimisation Three dimensional marketing Google Panda, Penguin, Pigeon and Hummingbird Black, white and grey hat SEO Negative SEO Google analytics Facebook marketing Twitter marketing Ecommerce marketing Conversion rate optimisation Amazon ecommerce Customer Lifecycle Marketing Evolution Marketing The book is written in an easy-to-read informal style and industry specific words such as SERPs, SEM and PPC are all explained fully. Buy the print version and you can purchase the Kindle version for only GBP1.90 / $2.99 extra with Kindle Matchbook

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9781516867233

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Author Information

Myke Black is an highly experiences web development engineer and digital marketing consultant with over 20 years experience in the industry. He started his career studying psychology at the University of Sheffield, gaining a Bsc Honours, and then taught himself web programming before becoming a kick ass web applications developer and online marketing consultant. He has authored hundreds of online articles and blogs on the subject of internet marketing, search engine optimisation and responsive website design, and now works for Blackbox E-Marketing as their go-to guy for SEO and internet marketing.

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