The Big Smallness: Niche Marketing, the American Culture Wars, and the New Children’s Literature

Author:   Michelle Ann Abate (The Ohio State University, USA)
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138950016


Pages:   230
Publication Date:   24 February 2016
Format:   Hardback
Availability:   In Print   Availability explained
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The Big Smallness: Niche Marketing, the American Culture Wars, and the New Children’s Literature


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Full Product Details

Author:   Michelle Ann Abate (The Ohio State University, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.20cm , Height: 1.80cm , Length: 22.90cm
Weight:   0.453kg
ISBN:  

9781138950016


ISBN 10:   1138950017
Pages:   230
Publication Date:   24 February 2016
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

"Introduction. It’s A Small World After All: Specialty Subjects, Micro Markets, and Customized Culture 1. The Straight Dope: It’s Just a Plant, Marijuana Use, and the Question of Prohibition Politics 2. Nip/Tuck Truth: My Beautiful Mommy, the Medicalization of Motherhood, and the Harmful Condition of Childhood Innocence 3. Good Things Come in Small Packages: Little Zizi, Schoolyard Bullying, and the Sexualization of Boys 4. Will Power: Maggie Goes on a Diet, the Fully Autonomous Child, and the Hazards of Unsupervised Adults 5. Boys Gone Wild: Me Tarzan, You Jane, the Crusade to ""Cure"" Prehomosexual Children, and the New Face of the Ex-Gay Movement in the United States Epilogue. Change and Continuity: Niche-Market Picture Books and the Negotiation of Artistic Freedom, Iconoclastic Ideology, and Consumer Capitalism"

Reviews

Selected for the Outstanding Academic Title (OAT) Award 2017 by CHOICE magazine. Author Abate (Ohio State Univ.) makes a strong argument for the ongoing atomization of American cultural, social, and political life that has brought readers to the rather nuanced children's literature market of today. The current sociocultural landscape is a vast departure from the one-size-fits-all mentality of the Industrial Revolution, later reinforced during the mass industrialization of the early 20th century. Abate explains the technological advances that make it possible for anyone to author and publish books for children-books that reflect whatever personal interest or political issue the authors wish to advance. In a series of essays, she dissects the range of contemporary children's literature niches reflecting concerns as diverse as marijuana legalization, elective plastic surgery, LGBTQ rights, and schoolyard bullying. Providing objective analysis of these materials, Abate successfully demonstrates the positives as well as downsides of such fiction, which is fascinating in its ingenuity, exciting in its possibilities, and at times even troubling in its partisanship. The future of children's literature may perchance be foretold in such specialized work. Summing Up: Highly recommended. All libraries/levels. - K. N. Reed, Middle Tennessee State University, CHOICE


Selected for the Outstanding Academic Title (OAT) Award 2017 by CHOICE magazine. ""Author Abate (Ohio State Univ.) makes a strong argument for the ""ongoing atomization of American cultural, social, and political life"" that has brought readers to the rather nuanced children's literature market of today. The current sociocultural landscape is a vast departure from the one-size-fits-all mentality of the Industrial Revolution, later reinforced during the mass industrialization of the early 20th century. Abate explains the technological advances that make it possible for anyone to author and publish books for children—books that reflect whatever personal interest or political issue the authors wish to advance. In a series of essays, she dissects the range of contemporary children's literature niches reflecting concerns as diverse as marijuana legalization, elective plastic surgery, LGBTQ rights, and schoolyard bullying. Providing objective analysis of these materials, Abate successfully demonstrates the positives as well as downsides of such fiction, which is fascinating in its ingenuity, exciting in its possibilities, and at times even troubling in its partisanship. The future of children's literature may perchance be foretold in such specialized work. Summing Up: Highly recommended. All libraries/levels."" - K. N. Reed, Middle Tennessee State University, CHOICE ""Some of the highlights of The Big Smallness include eye-opening expeditions into cultural histories behind the issues Abate discusses. ... Those looking for theoretical reflection on the formation of heteronormative gender and sexual identities will especially enjoy chapters 3 and 5; a reader interested in the ongoing medicalisation of motherhood and the developing adolescent body will likely turn to chapters 2 and 4."" - Marek Oziewicz, University of Minnesota, USA


Selected for the Outstanding Academic Title (OAT) Award 2017 by CHOICE magazine. Author Abate (Ohio State Univ.) makes a strong argument for the ongoing atomization of American cultural, social, and political life that has brought readers to the rather nuanced children's literature market of today. The current sociocultural landscape is a vast departure from the one-size-fits-all mentality of the Industrial Revolution, later reinforced during the mass industrialization of the early 20th century. Abate explains the technological advances that make it possible for anyone to author and publish books for children-books that reflect whatever personal interest or political issue the authors wish to advance. In a series of essays, she dissects the range of contemporary children's literature niches reflecting concerns as diverse as marijuana legalization, elective plastic surgery, LGBTQ rights, and schoolyard bullying. Providing objective analysis of these materials, Abate successfully demonstrates the positives as well as downsides of such fiction, which is fascinating in its ingenuity, exciting in its possibilities, and at times even troubling in its partisanship. The future of children's literature may perchance be foretold in such specialized work. Summing Up: Highly recommended. All libraries/levels. - K. N. Reed, Middle Tennessee State University, CHOICE Some of the highlights of The Big Smallness include eye-opening expeditions into cultural histories behind the issues Abate discusses. ... Those looking for theoretical reflection on the formation of heteronormative gender and sexual identities will especially enjoy chapters 3 and 5; a reader interested in the ongoing medicalisation of motherhood and the developing adolescent body will likely turn to chapters 2 and 4. - Marek Oziewicz, University of Minnesota, USA


Author Information

Michelle Ann Abate is Associate Professor of Literature for Children and Young Adults at The Ohio State University, USA.

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