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"The past is always a foreign country, but few media documents underline that more clearly than The Big Picture, the US Army’s documentary television program that played on US channels from the 1950s to the early 1970s. John W. Lemza’s pathbreaking study reveals the astonishing penetration of US government propaganda into Cold War homes through this program. He goes on to show how an analysis of that material can itself become an important window on shifting ideas of nation, race, and gender. This book is a remarkable addition to the literature on US Cold War media history, made all the more exciting by the new accessibility of the programs themselves online."" - Nicholas J. Cull, author of The Cold War and the United States Information Agency: American Propaganda and Public Diplomacy, 1945–1989 ""John W. Lemza turns our attention to a technology of warfare deployed far from the battlefield: the small screen. The Big Picture explains the significance of the television show the US Army used to tell its story and sell its relevance, from the interservice rivalries of the early Cold War through the social divisions of the US war in Vietnam."" - Beth Bailey, Foundation Distinguished Professor and director, Center for Military, War, and Society Studies, University of Kansas"

The past is always a foreign country, but few media documents underline that more clearly than The Big Picture, the US Army’s documentary television program that played on US channels from the 1950s to the early 1970s. John W. Lemza’s pathbreaking study reveals the astonishing penetration of US government propaganda into Cold War homes through this program. He goes on to show how an analysis of that material can itself become an important window on shifting ideas of nation, race, and gender. This book is a remarkable addition to the literature on US Cold War media history, made all the more exciting by the new accessibility of the programs themselves online."" - Nicholas J. Cull, author of The Cold War and the United States Information Agency: American Propaganda and Public Diplomacy, 1945–1989 ""John W. Lemza turns our attention to a technology of warfare deployed far from the battlefield: the small screen. The Big Picture explains the significance of the television show the US Army used to tell its story and sell its relevance, from the interservice rivalries of the early Cold War through the social divisions of the US war in Vietnam."" - Beth Bailey, Foundation Distinguished Professor and director, Center for Military, War, and Society Studies, University of Kansas

The past is always a foreign country, but few media documents underline that more clearly than The Big Picture, the US Army's documentary television program that played on US channels from the 1950s to the early 1970s. John W. Lemza's pathbreaking study reveals the astonishing penetration of US government propaganda into Cold War homes through this program. He goes on to show how an analysis of that material can itself become an important window on shifting ideas of nation, race, and gender. This book is a remarkable addition to the literature on US Cold War media history, made all the more exciting by the new accessibility of the programs themselves online. - Nicholas J. Cull, author of The Cold War and the United States Information Agency: American Propaganda and Public Diplomacy, 1945-1989 John W. Lemza turns our attention to a technology of warfare deployed far from the battlefield: the small screen. The Big Picture explains the significance of the television show the US Army used to tell its story and sell its relevance, from the interservice rivalries of the early Cold War through the social divisions of the US war in Vietnam. - Beth Bailey, Foundation Distinguished Professor and director, Center for Military, War, and Society Studies, University of Kansas

The past is always a foreign country, but few media documents underline that more clearly than The Big Picture, the US Army's documentary television program that played on US channels from the 1950s to the early 1970s. John W. Lemza's pathbreaking study reveals the astonishing penetration of US government propaganda into Cold War homes through this program. He goes on to show how an analysis of that material can itself become an important window on shifting ideas of nation, race, and gender. This book is a remarkable addition to the literature on US Cold War media history, made all the more exciting by the new accessibility of the programs themselves online.--Nicholas J. Cull, author of The Cold War and the United States Information Agency: American Propaganda and Public Diplomacy, 1945-1989 John W. Lemza turns our attention to a technology of warfare deployed far from the battlefield: the small screen. The Big Picture explains the significance of the television show the US Army used to tell its story and sell its relevance, from the interservice rivalries of the early Cold War through the social divisions of the US war in Vietnam.--Beth Bailey, Foundation Distinguished Professor and director, Center for Military, War, and Society Studies, University of Kansas

Author Information

Dr. John W. Lemza is an adjunct professor of history, Virginia Commonwealth University, and the author of American Military Communities in West Germany: Life in the Cold War Badlands, 1945-1990.

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