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Full Product Details

Author:   Jay R. Fiske ,  Corinne A. Fiske
Publisher:   John Wiley & Sons Inc
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 18.00cm , Height: 2.00cm , Length: 25.40cm
Weight:   0.508kg
ISBN:  

9780470412923

ISBN 10:   0470412925
Pages:   288
Publication Date:   10 March 2009
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of stock  

Table of Contents

About the Authors vii Why This Book Was Written ix Acknowledgments xi A Brief Introduction to Successful Auctions xiii Phase I – Pre-Event Planning 1 Chapter 1 Pre-Planning Activities 3 The Auction Steering Committee 4 Defining the Purpose of Your Event 5 Setting Financial and Attendance Goals 6 Planning Your Budget 10 Chapter 2 Establishing Auction Committees 15 Auction Committee Co-Chairs 15 Chapter 3 Getting to Work 39 The First Committee Meeting 39 The Mission Statement 42 Establishing Committee Responsibilities 43 Selecting the Date for the Event 43 Identifying Potential Themes 45 Selecting a Preferred Venue 45 Establishing a Goal 48 Creating a Budget 50 Setting Future Committee Meetings 51 Phase I – Conclusion 53 Phase II – Event Planning and Organization 55 Chapter 4 The Five-Year Plan 57 Managing Change 60 Chapter 5 Planning the Details of Your Event 63 Determining the Elements of Your Goal 65 Finalizing Your Date and Location 66 Hiring the Experts 67 Tools for Getting Organized—Auction Software 71 Holding the Kickoff Rally 74 Chapter 6 Planning Your Silent and Live Auctions 77 Effective Silent Auction Displays 77 Effective Live Auction Promotion 80 Chapter 7 Other Auction Activities 83 Revenue Enhancers: Adding More to Your Bottom Line 83 Handling Class Projects 99 Summary for Revenue Enhancers 101 Phase II – Conclusion 103 Phase III – Procurement, Audience Development, and Event Preparation 105 Chapter 8 Procurement 107 Common Questions about Procurement 108 The Procurement Form 112 Once You’ve Received the Commitment 115 The Case for Consignments 117 Chapter 9 Promoting Your Event 121 Table Captain Process 121 Audience Development 122 Save-the-Date Cards 124 Web Site 126 E-mail 126 Invitations 131 Chapter 10 Event Preparation 137 Planning Your Event Space 137 Auction Catalogs 140 Phase III – Conclusion 157 Phase IV – Event Execution 159 Chapter 11 Preparing for Your Day-of-Event Needs 161 Registration Packets 161 Printing Other Guest-Related Collateral 170 Bid Forms, Table Tents, and Auction Display Considerations 172 Cashiering Requirements 186 Arranging for Volunteer Help 193 Chapter 12 Conducting the Event 203 Managing Registration 203 Managing Your Silent Auction 209 Managing Your Live Auction 217 End-of-Evening Cashiering 221 Item Redemption 226 Summary of Day-of-Event Logistics 228 Phase IV – Conclusion 229 Phase V – Post-Event Activities and Planning for the Next Event 231 Chapter 13 Post-Event Activities 233 Conducting the Post-Auction Audit 233 Hosting a Post-Event Recap Meeting 235 Generating Thank-You Letters to Guests and Donors 237 The Volunteer Party 239 Chapter 14 Planning for the Next Event 241 Phase V – Conclusion 245 Resources 247 Glossary 263 Index 267

Reviews

The authors are auctioneering experts and event coordinators, and they have assembled this guide for general readers who need to plan and hold an effective and successful auction. This volume covers all of the steps needed to plan the event such as organizing a staff, setting goals, developing checklists and procurement forms. (Book News, May 2009)

Author Information

JAY R. FISKE is a nationally recognized charity auctioneer and regular speaker for many different types of organizations related to auction planning, consulting, and fundraising. He has been a regular contributor to many media publications such as Auctioneer magazine, Rotarian Magazine, and more. Jay regularly serves as a consultant on fundraising to national and local nonprofits. CORINNE A. FISKE is an event coordinator and auction consultant who also participates in teaching at Northwest Benefit Auctions' workshops. She is the President and founder of The PoliteChild, a leading educational program for schools dedicated to developing excellent social skills in children of all ages.

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