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“Biba was for anyone ... it wasn’t like any other shop I had ever seen. Biba was Barbara Hulanicki, an extraordinary, wonderful woman. I feel very lucky to count her among my friends” - Dame Twiggy Lawson “In the 1990s I had a Biba dress that I lived in. I love Biba and I wear the pieces I still can from my archive. The others I have passed on to Lila; I get so much joy seeing her in them” - Kate Moss “Biba has been foundational to my career as a fashion historian and curator. Beautiful, iconic and so redolent of a specific time and place; it’s a brand that remains cherished by so many people. Biba will always hold a special place for me, it’s magical” - Amber Butchart “My glamorous older sister took me to Biba in Kensington Church Street when I was ten. I remember spotting a pair of shoes printed with Mickey Mouse all over them. The scales fell from my eyes. I hadn’t realised that fashion existed before then” - Stephen Jones “In the history of the cosmetics industry, Barbara Hulanicki’s contribution as a true pioneer and visionary can not be overstated. Biba was the first high street make-up brand to offer a fully inclusive range of complexion products ... Biba completely democratised the colour cosmetics industry” - Lisa Eldridge  

“Biba continues to exert a fascination both among its original customers and today’s young fashion buffs—testament to its lasting appeal.”—Dominic Lutyens, BBC Style

Author Information

Barbara Hulanicki launched Biba with her husband and business partner, Stephen Fitz-Simon, in 1963. Hulanicki continues to design for numerous companies and across many design disciplines. Martin Pel is curator of fashion and textiles at the Royal Pavilion & Museums in Brighton. He curated Biba and Beyond: Barbara Hulanicki and cowrote with Hulanicki The Biba Years: 1963–1975.

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